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Mr Sovan Chakrabarty
Executive Director & Business Head - Shriram Farm Solutions
Mr. Sovan Chakrabarty is a person with wide experience of marketing spanning over more than 34 years.
After completing his Business Management studies from IIM Calcutta, he was engaged with consumer non-durable industry dealing in chemicals & paints, for about 7 years. Thereafter, he has been associated with rural marketing in this country particularly, with respect to agri-input products like fertilizers, seeds, plant protection chemicals etc. He has held senior positions in companies of high repute and has been instrumental in bringing in a change in agri inputs marketing with new and innovative strategies.
He has also graduated in an Advanced Management Programme from Wharton School, University of Pennsylvania USA.
Under his dynamic leadership, many new products have been launched and some of them are today brand leaders. He firmly believes in relationship marketing and his endeavor always has been to move closer to the end consumer i.e. the farmers.
At present he is Executive Director & Business Head, Farm Solutions.
Mr. Chakrabarty has widely travelled around the globe. He has also presented papers on the “Uniqueness of India’s Rural Market” in international forum. He has also many publications to his name in this country.
One of his keen interests has been to share his practical experience with the future Managers of the country and, this he does whenever there is an opportunity. He has been a regular Guest Speaker in some of the prominent Business Schools of the country like IIM Ahmedabad, Calcutta & Lucknow, XLRI, MDI, ASCI, Universities of Lucknow, Varanasi, and Agra, Indian Institute of Foreign Trade etc. He is also the active member of Confederation of Indian Industry and International Fertilisers Association.
His main hobbies are reading, travelling and occasionally cooking whenever he finds time.